Year of investment

Voyado is a product company that operates and develops a cloud-based data-driven market platform with 360 ° customer database, marketing automation, loyalty and bonus logic, campaign and mail engine, reporting tools, and more. In addition to innovative functionality, Voyado focuses on user-friendliness, so that a marketing department can control its customer path on its own. Brands like XXL, Rusta, Apoteket, Kjell & Company, NetOnNet, Mio, Polarn O. Pyret, MQ and others, currently use Voyado as a platform for its customer interaction and loyalty work. Read more at voyado.com.

Voyado's ambition is to strengthen our market-leading position in Sweden and scale up internationally. With Novax, we get a strong and long-term partner with broad and deep knowledge in supporting entrepreneurial companies both in retail and software sector. We at Voyado lookforward to this cooperation.

Johan Bäckarlin, CEO of Voyado

In short

  • Year of investment: 2018

  • Ownership: Minority

  • Turnover: 66 M SEK

  • Employees: 66

  • Investment Manager: Erica Sandelin Ekelund

  • CEO: Johan Bäckarlin

  • Website: www.voyado.com