In September 2018, Novax became a partner in STC, the rapidly growing Swedish wellness chain. Novax Gym Holding has acquired 55 per cent of the shares in the company, which is jointly owned with CEO and Co-founder Katarina Andersson following the transaction.
STC is one of Sweden’s leading gym chains and offers fitness options for people of all ages. The chain currently has more than 50 facilities and is growing strongly in existing and new locations. Novax will help the business continue to expand, supporting the entrepreneurs’ efforts to establish and acquire new facilities and to develop the organisation and the services it offers customers. STC has already announced several start-ups, including those in Region Västra Götaland, Karlstad and Skåne, and the company continues to search for new premises and possible acquisitions.
“With Novax, we have a well-capitalised partner with wide-ranging knowledge of both health and fitness as well as consumer-related businesses,” says Katarina Andersson, CEO of STC. “Its focus on customer value and experience in working with fast-growing entrepreneurial companies suits us well. Together we will be able to develop the services we offer and strengthen the organisation by establishing new clubs. We aim to continue expanding and simultaneously improving the quality of our services and our dedicated staff. STC is very proud to have Novax as a partner.”
Novax CEO Eric Persson says, “STC has a unique position as the local wellness chain with high quality facilities, pleasant staff and affordable fitness for the whole family. The company’s culture and values are strong, and we see an incredible commitment among the founders and staff. We are excited to become a partner with STC and look forward to continued growth together.”
For additional information, please contact:
Katarina Andersson, CEO of STC, katarina.andersson@stc.se
Josef Bexell, Novax Investment Manager, josef.bexell@novax.se
About STC
STC is one of Sweden’s leading wellness companies. We offer fitness options for all people of all ages through our complete fitness facilities for the whole family as well as smaller base clubs emphasising strength and conditioning. The watchwords that characterise our clubs are community, joy, passion, personality and professionalism. The company, founded in 1997, employs about 900 people and has its headquarters in Kungälv. See www.stc.se for more information. About NovaxNovax is an active and long-term investor that develops profitable companies with good growth potential in partnership with entrepreneurs. In addition to STC, Novax has ownership interests in Academic Work, ApoEx, ApoHem, Concept, Datema, DesignTorget, EMG, Filippa K, Hyper Island, Lagerhaus, RCO and Revide. See www.stc.se for more information.