Investments

Our companies

As members of the Novax family, our companies receive long-term commitment and support. We have identified four sectors that can contribute in different ways to a better society. Within these areas, we aim to develop extensive sector expertise, and we gather knowledge and insights that help our companies advance to the next level. In addition, part of our strategy is to also selectively invest in and support companies outside our focus sectors where we see exciting opportunities and good conditions for us to be a good owner.

Health & Wellness

With our focus on health and wellness, we contribute to a healthier society and a better quality of life for the individual. We believe in making effective health-promoting products and services available that will lead to better well-being at home and in the workplace.

STC

STC is one of Sweden’s leading wellness companies. With a dedicated staff and first-class gyms, we offer the joy of fitness to people of all ages.

Investment year: 2018
Sector: Health & Wellness

Apohem

Apohem offers a wide range of pharmacy products online at low prices, with fast deliveries and innovative services. The company wants to contribute to a healthier world.

Investment year: 2017
Sector: Health & Wellness

ApoEx

ApoEx distributes pharmaceuticals and consumable goods to healthcare providers in Sweden. It envisions being the most innovative overall supplier of healthcare products.

Investment year: 2015
Sector: Health & Wellness

Bruce

Bruce is a digital membership system that brings together hundreds of unique fitness studios, gyms and facilities on a single platform. The service gives you the freedom to work out whatever and wherever you want.

Investment year: 2019
Sector: Health & Wellness

Technical Security

By investing in unique, smart and integrated infrastructure, we can spur the development of many strong trends in society. Digitisation and technological development, sustainability and the end consumer’s demand for smart and convenient solutions are driving this sector forward.

RCO

RCO develops, manufactures and sells services and products for entry and security systems. The company offers smart and safe solutions for a secure and trouble-free everyday life.

Investment year: 2012
Sector: Technical Security

Unloc

Unloc develops and offers digital key management systems. Gather all your keys in one app. Open doors and share keys instantaneously.

Investment year: 2020
Sector: Technical Security

Food of the Future

At Novax we regard the food of the future as climate-smart foods that promote health. But it is also about reducing food waste. Novax invests in pioneering companies that help people eat in a healthier and sustainable way.

Prolupin

Prolupin develops and manufactures alternative, plant-based proteins and dairy products with a lupine base. The lupine plant can be grown in a sustainable way.

Investment year: 2020
Sector: Food of the Future

Winnow

Winnow offers smart technology for large commercial kitchens. The company helps reduce food waste and costs through image recognition and integrated weighing systems.

Investment year: 2015
Sector: Food of the Future

Matsmart

Matsmart is an online grocery store that sells surplus products at low prices. The products otherwise might be discarded, even though there is nothing wrong with them.

Investment year: 2017
Sector: Food of the Future

Digital Infrastructure for Retail

Technology and changes in consumer behaviour constantly alter the way consumers and companies deal with each other. We want to be involved in building the companies that are, or have the potential to become, key components in the digital infrastructure of a changing retail sector.

Datema

Datema seeks to achieve the best possible interactive shopping experience. The company is a leading supplier of self-scanning and mobility solutions for trade, logistics and transport.

Investment year: 2017
Sector: Digital Infrastructure for Retail

Voyado

Voyado optimises retail loyalty programmes. This cloud-based platform for customer communication and loyalty work is the market leader.

Investment year: 2018
Sector: Digital Infrastructure for Retail

LEEROY

LEEROY offers digital and cloud-based system support for restaurant chains and operators. The company helps you gain more loyal customers, increase sales and reduce operating costs.

Investment year: 2019
Sector: Digital Infrastructure for Retail

Auctionet

Auctionet is a digital marketplace that brings together auction houses. The platform makes local auction houses global; you can bid on items from all over Europe.

Investment year: 2015
Sector: Digital Infrastructure for Retail

Loop54

Loop54 is a smart search and recommendation engine for e-commerce. Through relevant search results and smart algorithms, the company increases conversion rates for its customers.

Investment year: 2015
Sector: Digital Infrastructure for Retail

Other

Although Novax invests intensively in four selected sectors, there is scope for unique growth companies in other areas. Axel Johnson, for example, has a strong tradition in trade and knowledge sectors.

Academic Work

Academic Work, the recruitment and staffing company, recruits and hires young professionals – students and academics at the outset of their careers.

Investment year: 2015
Sector: Other

Hedvig

Hedvig offers Sweden’s first digital home insurance with decent terms, a transparent offer and unparalleled customer service.

Investment year: 2019
Sector: Other

Filippa K

Filippa K is a Swedish fashion brand that has received international attention. An important goal for Filippa K is to provide a global perspective on conscious consumption.

Investment year: 2005
Sector: Other

Disruptive Materials

Disruptive Materials is a dynamic company that has developed Upsalite, a patented material with unique absorption capacity. Upsalite has many applications.

Investment year: 2019
Sector: Other