By clicking “Accept”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
DenyAccept

With the mission to build the future legs of Axel Johnson

In 10 years, at least 50% of Axel Johnson’s revenue will derive from new business areas with a 50% reduced impact on our planet. Novax’ mission is to identify new industries and build successful businesses with the ambition to become the future of Axel Johnson.

Our mission

Novax is part of Axel Johnson, a family-owned business group active in multiple industries.

The common thread in Axel Johnson's history is its capacity for change, which is also reflected in Novax's mission: to invest in and support small and medium-sized growth companies that are, or are on their way to becoming, industry leaders and driving forces in developing technology, products, services, and solutions for future needs.

We invest in a few carefully selected focus sectors: Preventive Health, Technical Security, Food of the future and Energy of the Future.

A shared goal among our companies is to contribute to a better society in various ways.

Our philosophy

We are active, long-term owners focused on growth. As an experienced team, we contribute industry knowledge, dedication, high ambitions, and practical support, along with the resources needed to realize our companies' visions.
‍
Additionally, we offer an ecosystem of knowledge, competence, and talent. Our sector expertise and long-term perspective enable us to see potential beyond traditional business plans and planning horizons. This makes us a strong partner for growth companies and management teams.

Novax operational partnership

Meaningful investments

Long-Term Perspective
Our long-term perspective allows us the time and resources to focus on what isbest for the company in the long run. It gives us the opportunity to act inways that many other companies cannot, as we can see beyond traditionalplanning and investment horizons. By being truly long-term, we create securityfor our companies and ensure a profitable future for ourselves. This alignmentof incentives means that what is good for the company is also good for us.

Sustainability
The companies we invest in must be able to create value in the long term. They should also uphold sound core values and cultivate a corporate culture focused on long-term sustainability and value creation.
Sustainabilityis an integral part of our business strategy, which means we actively work to ensure that our operations are sustainable in every respect. We strive to develop resource-efficient business models, responsible production practices, value-based leadership, and inclusive, stimulating workplaces. We firmly believe that these dimensions are crucial for long-term success. We are looking for new, exciting growth companies.
‍
Do you want to present your company and learn more about how we work? Get intouch!
More about sustainability

Axel Johnson is a family business founded in 1873, now run by the fourth and fifth generations of the Johnson family.

Axel Johnson builds and develops profitable businesses in trade and services across the European market, with a focus on the Nordic region. Together, our operations employ approximately 24,000 people, and we are trading partners with thousands of companies worldwide. In 2021, Axel Johnson's consolidated net sales were approximately 95 billion Swedish kronor, making Axel Johnson one of the largest companies in the Nordics.

With trade as its foundation, the group has evolved in shape and form over the years. However, the commitment to change, combined with the long-term development of profitable businesses, has remained steadfast. This is the business tradition that Axel Johnson continues to build upon.