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Our sectors

Preventive Health

Novax enables a more active, healthy lifestyle for the many by providing accessible, modern, and
preventive health services.

As lifespans increase, so does the desire to lead an active, healthy life well into old age.

While most of us understand the benefits of a healthy lifestyle, adhering to it in daily life isn’t always straightforward. Our choices, habits, and circumstances – many beyond our control – affect our wellbeing.

Today’s society presents numerous lifestyle challenges: rising sedentary behavior, shifting dietary habits, blurred work-life boundaries, and constant demands on a digital presence. These factors strain our physical and mental health, risk deteriorating our quality of life, and contribute to significant costs and inefficiencies.

Fortunately, the drive to live healthily is strong; we want to invest in our own health and support each other’s. With the right guidance, we can succeed – and this is where Novax companies come into play.

Through continuous, preventive, and effective solutions, Novax companies reduce health risks and empower people to lead active, healthy lives on a large scale. We have extensive experience building consumer and business-oriented companies which help people make the best choices. As part of the Axel Johnson Group – a longstanding positive force for societal change – Novax has deep experience and a strong network. This gives us a solid understanding of consumer needs, corporate drivers, the health sector, and the challenges faced by growth-stage companies.
Health & Wellness in numbers
4.5%
Global life expectancy is expected to increase by 4,5% per year until 2050.
33.7%
33,7% Do not meet recommended level of physical activity.
17%
17% of the population does not visit the dentist.
40%
40% of the sick leave costs have increased in the past 10 years. The estimated cost is 36.2 billion SEK per year.

We seek companies improving health and quality of life for the many

Wellbeing

Companies that enable and inspire physical activity to enhance both physical and mental wellbeing

Corporate health

Organizations focused on improving employee wellbeing and reducing employer
costs through preventive health measures and screenings

Dental care

Companies expanding access to high-quality, patient-centered dental care

Other offerings that promote a healthier lifestyle and elevate quality of life for the many

Perspectives from our companies

"Aqua Dental aims to change the perception of what a dental visit entails and make dental care more accessible to everyone. The goal is to build a modern dental care chain on the patient's terms. Novax has been a valuable partner in our company building journey, contributing both resources and expertise to realize our expansion agenda."

Niklas Virta, CEO, Aqua Dental

"STC aims to activate people through accessible, high-quality, and affordable training. Novax has been an active support during our journey from a regional family business to challenging the entire industry with over 170+ clubs throughout Sweden. At the same time, Novax has always understood the value of maintaining the core values and STC culture, which continue to be crucial in making the concept so successful."

Katarina Andersson, founder, STC

Our companies within Preventive health

We want to make an impact together with you!

Do you have a unique and sustainable idea and operate a company within Preventive health? Are
you seeking a flexible and fair investor who can support your company and grow with you in the long
term?

With us, you will not only get a knowledgeable investor with deep expertise and a broad network
within the health space. You will also get a committed and long-term partner to grow with.

We are open to new exciting opportunities. Reach out and tell us more about your company!
pitch@novax.se

Head of sector
Preventive health

Josef Bexell
+46 (0) 70-109 90 04