Voyado, the Swedish-founded retail technology platform, has announced a strategic partnership with global fashion giant H&M Group, which has acquired a minority ownership stake in the company.
Voyado's technology empowers retailers, e-commerce businesses, and brands to build long-lasting customer relationships—from first engagement to loyal advocacy. The platform drives profitable sales by optimizing e-commerce, creating personalized customer experiences, and streamlining communication across channels.
H&M, a Voyado customer for many years, sees this strategic investment as a natural evolution of their partnership, strengthening collaboration and amplifying the impact of Voyado's solutions across global markets.
Erik Lagerblad, Head of H&M Group Ventures, said: "We are really impressed by Voyado's journey so far. After rolling out their solution globally, we've seen firsthand the difference it makes in creating value at scale. That's why it makes perfect sense for the H&M Group to deepen our partnership through an investment, which will further support Voyado's future growth and strengthen their offering for other enterprise customers".
Driving growth with a specialized retail focus
In recent years, Voyado has achieved an annual growth rate of 35%, capturing significant market share across the Nordics and Benelux. Its success is rooted in a deep commitment to the retail industry and an ability to meet its unique challenges. This strong foundation now underpins the company's next growth phase: expanding into key markets such as the UK and Germany.
H&M Group's global experience and insights will provide valuable support as Voyado continues developing its platform to meet the demands of rapidly changing consumer behavior. The focus remains on creating a flexible, scalable solution that adapts to local market needs and expectations.
Erica Sandelin Ekelund, CEO of Voyado, said, "Our ambition is to establish Voyado as Northern Europe's most beloved retail tech companion while maintaining profitability and scalability. H&M Group's investment will provide additional resources and expertise to help us further develop our platform and support an increasingly international customer base, benefiting existing and new customers."
Voyado's existing investor base includes Novax, Verdane, and eEquity. While H&M Group will not join the board of directors, its representatives will actively contribute to the strategic discussion in other forums.
"We continue to see enormous potential in our niche and strongly believe that our retail focus is what creates true value for our customers. By building smarter, industry-specific solutions that address real challenges, we're ready to take the next step in our growth journey," Erica concluded.
About Voyado
Voyado is a SaaS company helping retail brands create hyper-relevant shopping experiences, increase customer loyalty, and drive business growth. Their AI-powered customer experience cloud includes a product discovery engine with deep product knowledge to predict and respond to visitors’ intentions on e-commerce websites, and a multichannel marketing platform that offers invaluable insights and campaign tools for delivering automated and personalized shopping experiences.
Headquartered in Stockholm, Sweden, the company has more than 300 employees around Northern Europe, growing rapidly with customers around the world.
Voyado makes brands easy to love.
Article from: Press - Voyado
