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"Mat.se and Apohem First in Sweden with Joint Delivery of Food and Prescription Medicine"

April 21, 2021

In June 2020, the first pilot project between Mat.se and Apohem was launched, allowing Mat.se's customers in Stockholm to have pharmacy products delivered together with their weekly groceries. After scaling up the joint deliveries, Mat.se is now the first in Sweden to offer, in a new pilot project, joint deliveries of prescription medicine to customers in Stockholm.

Initially, the service was geographically limited to a small part of Stockholm, but since March 1, all customers in the Stockholm area have been able to receive pharmacy products with their deliveries from Mat.se. Now, Mat.se and Apohem are also the first to add prescription medicine to the joint deliveries, thereby enabling Mat.se's customers to receive both groceries, pharmacy products, and prescription medicine in a single delivery.

"We always strive to develop solutions that are as smooth and smart as possible for our customers, making their everyday puzzles easier. Combining pharmacy products with the weekly grocery shopping has been appreciated by customers, as we have seen. Now, testing the addition of prescription medicine is another step in strengthening our customer offering," says Ludvig Anderberg, Operations Manager at Mat.se.

The service has just been launched on a limited scale to ensure all flows and processes, in order to gradually scale up.

"We see an increased demand for our products, especially for prescription medicine in these times when not everyone can visit a physical pharmacy. It feels great to be able to expand the offering to our customers, and we hope it will facilitate everyday life," says Gustav Hasselgren, CEO of Apohem.

Recently, Apohem moved into a completely renovated and expanded e-commerce warehouse of 10,000 square meters in Årsta, becoming neighbors with Mat.se's, Willys', and Hemköp's e-commerce warehouses, which helped facilitate this collaboration.

For more information, please contact:

Ludvig Anderberg, Operations Manager, Mat.se: 070-080 77 16, ludvig.anderberg@axfood.se 

Magnus Törnblom, Press Officer, Axfood: 070-266 27 12, magnus.tornblom@axfood.se 

Mat.se is a full-service online store focused on delivering good and sustainable food at the right price to the customer's door. With warehouses in Gothenburg and Stockholm, Mat.se reaches a large part of Sweden's population. Mat.se is part of the Axfood Group. Learn more at mat.se.

Apohem – your complete pharmacy. Apohem is an online pharmacy that believes in health encompassing your whole being – in taking care of all aspects of life. With inspiration, knowledge, and products, Apohem aims to open the door to a healthier life. The office and warehouse are located in Stockholm. The main owners are Axfood and Novax, both part of the Axel Johnson Group. Learn more at apohem.se.

Source: https://news.cision.com/se/mat-se/r/mat-se-och-apohem-forst-i-sverige-med-samleverans-av-mat-och-receptbelagd-medicin,c3329532