Voyado releases a report on the first quarter's retail index for 2021 and compares it with the same period in 2020. In the link below, you can read more about...
...how the average receipt value has increased by 28% in 2021 and the average products per receipt have decreased by 15% – indicating that customers are willing to spend more money per product.
...that email open and click rates increased for every age group and gender, proving that this cost-effective channel has a renewed interest.
...how the purchase frequency for e-commerce increased by 35% – showing that this channel is growing stronger compared to last year and that brands must be available in all channels.
We find this extremely exciting, and we look forward to following the continuation in the retail index for 2021, which will be released later this year.
[Link to the report](https://voyado.com/wp-content/uploads/2021/06/Voyado-Index-Shopping-behaviors-in-2021.pdf)
